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Buying stocks is buying a business.
If you cannot read financial statements, you cannot make sound judgement.
The truth is —
you don’t need dozens of metrics.
You only need to understand these 6 key indicators:
If a company grows,
its share price rises over time.
✔ Growth → Capital gains
✔ Growth → More sustainable dividends
A strong dividend usually means the company is profitable.
✔ The company generates real cash
✔ The company rewards shareholders
How many years does it take to recover your investment?
✔ 10x PE ≈ 10 years to break even
✔ Too high → Possibly expensive
✔ Too low → Possibly risky
Is the company truly profitable?
✔ High revenue does not mean profit
✔ High net margin means real earnings
How efficiently does the company generate returns for shareholders?
✔ Higher ROE
✔ Better capital efficiency
Profits can be manipulated.
Cash flow is much harder to fake.
✔ Positive OCF → Business operations generate cash
✔ Positive FCF → Ability to pay dividends
Bursa Malaysia has over 1,000 listed stocks.
Manual calculation?
Slow.
Prone to error.
Opportunities get missed.
• Automatic calculation
• Instant scoring
• Standardised evaluation
• Clear judgement output
No guessing.
No emotions.
Just systematic investment judgement.
Investing made simpler.
买股就是买生意。
看不懂财报,就无法做判断。
其实,不必看几十个数据。
看懂这 6 个就够了:
公司有成长,
股价长期才会上涨。
✔ 有成长 → 有差价
✔ 有成长 → 股息更稳定
股息高,代表公司有赚钱。
✔ 公司有现金
✔ 公司愿意回馈股东
多少年可以回本?
✔ 10 倍 PE ≈ 10 年回本
✔ 太高 → 可能贵
✔ 太低 → 可能有问题
公司有没有真正赚钱?
✔ 毛利高不代表赚钱
✔ 净利率高才是真赚钱
公司帮股东赚钱的能力。
✔ ROE 越高
✔ 资本运用效率越好
利润可以做假,现金流很难。
✔ 正 OCF → 生意现金在转
✔ 正 FCF → 有能力分股息
Bursa Malaysia 有 1,000+ 只股票。
人工计算?
慢。
容易算错。
更会错过机会。
不用猜。
不用感觉。
用系统做判断。
买股更轻松。
Brainstorm what you want to do
What do you love to talk about?
What excites you everyday?
What’s your customer’s problem?
| Describe your avatar | |
|---|---|
| 1. What is your customer’s pain or problem? | |
| 2. What keeps your customer awake at night worrying? | |
| 3. What do they stay up at night worrying over? An how does this relate to your course topic? | |
| 4. What does your course ideal solve for them? | |
| 5. Why do they need your course? What problem are your solving, or what desire are you creating within them? | |
| 6. What has happened to trigger them to start searching for a solution to that problem (that you’re solving)? | |
| 7. How are they going to find you and the answer to the problem? For example, are they searching on Google, scrolling on social media, such as Instagram, or listening to a podcast. | |
| 8. How are you solving that problem better than your competitors? | |
| 9. What did they try that didn’t work before they came searching for an alternative solution in your course? | |
| 10. What are the benefits to them in buying your product? | |
| 11. What are their goals and values? What do they care about (e.g. the environment or if a product is Fairtrade)? | |
| 12. What would be their objections to buying your course? | |
| 13. Describe your average customer. | |
| 14. What does their typical day look like? | |
| 15. How much time do they spend online? What is their propensity to learn online? | |
| 16. How old are they? The more specific you can be, the better. | |
| 17. Are you creating a course for men or women, or both? | |
| 18. Do they have children? | |
| 19. If they have children, do they live at home – will this be a barrier to them learning, and do you need to talk about this in your marketing? | |
| 20. What do they care about? What inspire them? | |
| 21. How does your ideal client earn money? Are they in business, and do you need to think about their payday in your marketing? | |
| 22. What’s their annual income? Are you wanting to create something for six-figure entrepreneurs or for single parents budgeting the books? | |
| 23. What is the person’s ethnicity and religion? Does this even matter for your course? | |
| 24. Are they the boss, or do they work for a boss? | |
| 25. What are their passions? What motivates them? | |
| 26. Does geography matter? do they want to think globally, or is it a course for a specific country with certain legal/taxation implications? |