Chapter 1 – Introduction to the world of Digital Courses and Passive Income
Brainstorm what you want to do
What do you love to talk about?
What excites you everyday?
Chapter 2 – Researching Your Course (and Pre-selling It!)
What’s your customer’s problem?
| Describe your avatar | |
|---|---|
| 1. What is your customer’s pain or problem? | |
| 2. What keeps your customer awake at night worrying? | |
| 3. What do they stay up at night worrying over? An how does this relate to your course topic? | |
| 4. What does your course ideal solve for them? | |
| 5. Why do they need your course? What problem are your solving, or what desire are you creating within them? | |
| 6. What has happened to trigger them to start searching for a solution to that problem (that you’re solving)? | |
| 7. How are they going to find you and the answer to the problem? For example, are they searching on Google, scrolling on social media, such as Instagram, or listening to a podcast. | |
| 8. How are you solving that problem better than your competitors? | |
| 9. What did they try that didn’t work before they came searching for an alternative solution in your course? | |
| 10. What are the benefits to them in buying your product? | |
| 11. What are their goals and values? What do they care about (e.g. the environment or if a product is Fairtrade)? | |
| 12. What would be their objections to buying your course? | |
| 13. Describe your average customer. | |
| 14. What does their typical day look like? | |
| 15. How much time do they spend online? What is their propensity to learn online? | |
| 16. How old are they? The more specific you can be, the better. | |
| 17. Are you creating a course for men or women, or both? | |
| 18. Do they have children? | |
| 19. If they have children, do they live at home – will this be a barrier to them learning, and do you need to talk about this in your marketing? | |
| 20. What do they care about? What inspire them? | |
| 21. How does your ideal client earn money? Are they in business, and do you need to think about their payday in your marketing? | |
| 22. What’s their annual income? Are you wanting to create something for six-figure entrepreneurs or for single parents budgeting the books? | |
| 23. What is the person’s ethnicity and religion? Does this even matter for your course? | |
| 24. Are they the boss, or do they work for a boss? | |
| 25. What are their passions? What motivates them? | |
| 26. Does geography matter? do they want to think globally, or is it a course for a specific country with certain legal/taxation implications? |
Leave a Reply